TOWNFISH LIMITED DATA USAGE PURPOSES (NOVEMBER 2024)
|
Purpose/Activity |
Type of data | Lawful basis for processing including basis of legitimate interest |
|
To register you as a new customer or potential customer |
(a) Identity
(b) Contact |
Performance of a contract with you, or to provide you with information that you may have requested. |
| To process and deliver your order including:
(a) Manage payments, fees and charges (b) Collect and recover money owed to us (c) provide you with information on the professional services requested. |
(a) Identity
(b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy (b) Notify you of any changes to our professional services or products (c) Analyse how you use our products, and how they are performing, to ensure you receive the best possible experience |
(a) Identity
(b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
| To enable you to complete a survey | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
| To administer and protect our business, our software and our website (including troubleshooting, data analysis, | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
| To administer and protect our business, our software and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity
(b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation |
| To update you, if you are a Townfish user, about downtime, functionality, changes and new features. | (a) Identity
(b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of our IT services and security requirements)
(b) Necessary to comply with a legal obligation (c) Necessary to comply with our contractual obligations
|
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile |
Necessary for our legitimate interests (to develop our products/services and grow our business) |